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Why Read This Pocket Guide? User retention becomes a necessary mandate if an app wants to survive the first month, much less grow to become a successful brand. This pocket guide gives you a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal users and grow your app.

User Retention First Steps Find out what your first concrete steps should be to increase user retention over the long term.

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Embeds 0 No embeds. No notes for slide. The User Retention Pocket Guide 1. Table of Contents 2. If you care about growth, you should care about retention. User retention is getting users to keep coming back to your app. But how? Why Retention is Essential to Growth Retention increases revenue over time. Cohorts help you compare how different groups behave. You can see patterns of engagement - for instance, when users churn - so you can address friction points in your app. Your goal: stabilize your active users at every phase of retention.

Understanding Retention Using Cohorts 7 8. Phase 1: Initial Retention User retention is a long-term process: from download to uninstall and beyond.